Explaining complex cash research

Animation

2 Jan

Four interconnected, animated videos exploring the findings of the CALP Network’s flagship research project.

Client: The Cash Learning Partnership (CaLP)

What was the project?

We created four interconnected, animated videos exploring the findings of the CALP Network’s flagship research project, the State of the World’s Cash. Each of the videos works as a standalone piece, but also fits together with the other three to make one long video.

This project required a lot of preproduction: the State of the World’s Cash is a comprehensive and in-depth report. It's full to the brim of stats, data, and analysis. With so much data to share, how do you decide what's important?!

Through a series of workshops with the report’s research team, we prioritised the key messages from the report, and shaped them into the most accessible and understandable language possible. Once these were identified, we grouped them into four themes, and began to develop scripts for each. CALP had an icon style and colour palette in place for the report itself. We further developed this style, creating a minimal aesthetic to represent many of the abstract concepts in the scripts.

Once we had developed the main ideas and visuals, the next stage was creating what's known as an 'animatic' - basically, a very rough draft, with very blocky animation. This helps us test the timing and pacing of the piece, and make changes before too much extra work is spent on animation.

What did our client think?

“Ideas, enthusiasm, patience, creativity, being solutions orientated, helping us to think through things - Tim and Alex were a pleasure to work with. They are experts in their field and have an intuitive sense of what will and won't work from a communications perspective. They are able to take very complex messaging and work out how to communicate it effectively and clearly. We would love to work with them again.”

– Jo-Anne Witcombe Communications Manager, CaLP